Website Creation and Design
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Website Creation and Design

How to Choose the Best Website Design for Your Business:

Whether your business has been established offline for years or whether it is a new business altogether, the design of your website must coincide with your overall brand image and sales goals.

Evaluate the Purpose of your Website:

The first obstacle in determining your website design is to evaluate its purpose. If you are a retail business, you most likely will need a shopping cart feature. However, if you are a consulting firm, you may only want to list your contact information or an application for service. Evaluating the purpose of your website will help determine the features you need and those you can live without.

Determine the Complexity of your Site:

Again, if your business sells many different kinds of widgets, then you will need a shopping cart. If your widgets are self-explanatory, (i.e. impulse items), then perhaps you simply need a page for each category of widget. The page can list each item, a short desc, and a link to add it to the customer’s shopping cart.

However, if your business is selling widgets which need more explanation, perhaps bigger ticket items, then you might need a single page for each widget. You may even need several pages for each widget’s specifications.

If your business is informational services, for example consulting, then perhaps your site can remain fairly simple. There is no need for a shopping cart of hundreds of pages showcasing each item. You may have a few different consulting packages, information on each, a sales letter, a contact us page, and about us page, and a home page. Perhaps a testimonial page for added persuasion. Although it may contain a significant amount of text, this would be a fairly simple website design compared to other businesses. Choose a Theme If you don’t already have a brand image, logo, and colors, then you need to decide what your website will actually look like. When choosing a visual theme, be sure to make it match your business, but also try to make your site stand out from the crowd. For example, moving companies all tend to have a picture of a moving truck/van and a happy family next to a nice suburban house. That’s fine, if it in fact works to persuade your customers to buy. But also consider the power of standing apart from the crowd by presenting a more clever visual display on your website. It could work well to draw customers to your site.

Design your Website:

You are now ready to design your website! Use your chosen theme to create cohesion within your website, whether it has a simple or complex design. And of course, remember to always design with the intent to carry out the purpose of your website as it pertains to your business.


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Frequently Asked Questions

  • What will I learn?

    We have courses and content on a number of essential website development and coding skills, including Wordpress, Development, Design, HTML, React, Javascript and many other essential skills which will ultimately give you the confidence to be able to make your own website.

  • How much does it cost?

    All of the content that is available in the e-shops is priced differently, but the prices are clearly marked next to each item. Sessions with consultants start at €35.00 per hour.

  • How do I download materials?

    All of the content in the e-shop can be downloaded easily and is available in accessible formats to be enjoyed on a variety of devices such as smartphones, tablets and computers. Simply select and pay for the item that you want, and you will be sent an email which contains a download link where you will be able to access the chosen material.

  • I’ve never done web development before, will these products suit me?

    Yes! We want web development skills to be accessible and available to anyone, and we have made sure that all the content that we have chosen for the e-shop can be learnt and followed by anyone, regardless of their previous experience. If you feel you would benefit from learning the basics from a professional, then you can book a session with one of our consultants who will be able to help you to get started.

  • What will I learn with a consultant?

    Consultants can help with a range of enquiries, from help getting beginners started with the basics to helping with more specific project requests. For example, if you have an idea for a website that you want to create yourself and get off the ground, then one of our consultants will be able to help you to do just that.